Tested for you: Foundation and concealer by louiselouise
Foundation and concealer should be precisely matched if you want your makeup to be perfect. That’s why a professional makeup artist has focused on these two products in particular. Louise Wittlich, a German who has been living and working in Paris for decades, has exactly two products in her louiselouise makeup collection: louiselouise Foundation and, now, the new louiselouise Natural Glow Concealer.
Makeup that thinks for itself – developed by a woman who knows what women need: freshness, naturalness, and uncomplicated solutions. That’s exactly what the Natural Glow Concealer offers. It has an ultra-fine, invisible texture that blends seamlessly with the skin without settling into fine lines. Its innovative formula provides long-lasting moisture while ensuring perfect coverage. It is easy to apply and blends seamlessly.erblenden.
Luminousness meets lightness
To make traces of fatigue under the eyes disappear in an instant, the concealer is enriched with light-reflecting particles and brightening pigments. The result is a fresh, rested look that lasts all day long. Maximum impact with minimum effort. The concealer is available in five shades.
Concealer makeup tip from Louise
- For a fresh, natural look without looking “made up,” start with a small amount of concealer. Gently dab it onto the dark shadows in the inner corner of the eye. As a general rule, it’s better to apply less than more. If necessary, you can always add a little more concealer later to increase the coverage.
- Focus exclusively on the inner corner of the eye. It is best to avoid the area around the outer corner of the eye above the cheekbone, as the concealer can accumulate in wrinkles there. Tip: Smile in front of the mirror and apply concealer only to the immobile areas of skin.
- Gently blend the concealer with light dabbing motions in all directions for a natural and virtually invisible result.
Natural Glow Concealers by louiselouise, 30 ml, 32 euros
Perfect match
“Every skin type has individual needs,” says Louise Wittlich, who not only works as a makeup artist at the major fashion shows of Paris Fashion Week for Chanel and Balenciaga, but is also the founder of the successful makeup consultancy “louiselouise,” which offers exclusive makeup courses for women of all ages.
The shades and texture of the Natural Glow Concealer are precisely matched to the louiselouise Foundation. Together, they give the complexion the ultimate freshness boost – radiant, even, naturally beautiful. Launched in 2023, the louiselouise foundation differs from conventional products, which often contain too much powder and thus tend to accentuate rather than conceal fine lines or enlarged pores. Instead of powder and talc particles, highly active moisturizers ensure optimal freshness and suppleness.
“I wanted the foundation to become completely one with the skin. It is completely transparent, as if invisible, and conjures up a completely natural glow and radiance on the face. The result is exactly what my customers and I wanted,” says Louise Wittlich.
Foundation makeup tip from Louise
- First, apply one or two pumps of the creamy, soft fluid to the back of your hand. Using your fingertips or a brush specially designed for foundation, pick up the fluid and dab it onto your face.
- Then spread the product evenly from the center of the face outwards without applying pressure. Blend the foundation with your fingers or the brush until you achieve a seamless, perfect, homogeneous result that leaves the skin looking smooth and fresh.
- For greater coverage, repeat the application. Adjust the result to your liking and apply more where you need more coverage.
Natural Glow Foundation (5 colors) by louiselouise, 30 ml, 58 euros
Clean and sustainable
louiselouise makeup is manufactured within the EU and complies with high European standards, environmental regulations, and legal requirements. Louise Wittlich: “It goes without saying that my makeup is free from animal testing, as this has been banned for cosmetics within the EU since 2013. I also avoid parabens (microplastics), harmful preservatives such as phenoxyethanol, and the antioxidant BHT (butylated hydroxytoluene). My packaging is recyclable, and the paper used for the outer packaging comes from sustainably managed forests (FSC seal).”
More about Louise Wittlich
She says about herself: My obsession is complexion! Even as a teenager, she dreamed of a job in the world of fashion and beauty. A dream she has fulfilled herself. Louise Wittlich has been living and working as a makeup artist in Paris since the mid-1990s. Her clients include luxury brands such as Balenciaga, Chanel, Dior, and Saint Laurent, as well as famous magazines such as Vogue, Glamour, and Marie Claire. Louise does makeup for them at fashion shows, photo shoots, and advertising shoots.
“In 2009, I decided to make my expertise available to private individuals as well. Parallel to my work for major fashion and media companies, I founded louiselouise, a service offering individual makeup courses,” says the makeup artist.
Through direct interaction with her clients, she expanded her know-how and specialized in makeup for mature women. She found that the market for this target group offered very few cosmetics that met their needs. Louise Wittlich wanted to fill this gap with her own cosmetics line. At the end of 2023, her first product, a foundation for mature skin, was launched on the market.
CultureAndCream Author from Munich
To travel during my profession as a beauty journalist was never enough for my. Also my six month on a world trip didn’t do it. It always attracts me to other cities, foreign countries, on roadtrips and places I don’t know yet. But I am not only interested in “culture” and “cream”, I am also fascinated by people who have stories to tell . Such unique experiences I want to share with you.