Tested for you: PLY Skin from Sweden
PLY Skin is a new brand from Scandinavia that is now also available on the Swedish online platform Lyko. The brand was officially launched there in December last year. The creative duo behind the brand includes Jone Fjellstad and Christopher Waldekrantz. Norwegian model and YouTuber Emma Ellingsen is the face of the campaign.
“I am proud that we can actively participate in the realization of such a distinctive brand as PLY. It has been an honor to tap into all of Lyko’s expertise – from product development to manufacturing and distribution to our customers. We are convinced that PLY has the potential to become one of the most important brands of the future,” says Richard Lyko, CEO at Lyko.
PLY launches with three products
PLY Skin has set its sights high: skincare that promotes the personal progress of its users rather than following the guidelines of others. The skincare products are suitable for all skin types and aim to restore natural radiance and boost self-confidence.
To date, the portfolio comprises three products. The cleanser “Clean Slate”, the deep-acting “Care Cream” and the “Beam Drops”. All products are fragrance-free and have their own special composition.
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Gentle exfoliating cleansing
“Clean Slate” offers gentle but effective cleansing, as lactic acid ensures gentle exfoliation. The cleanser is also enriched with vitamin C and niacinamide. The skin is also pampered with moisturizing glycerin. The product is applied to moistened skin and gently massaged in until a delicate lather forms. Then rinse off thoroughly.
Deep-acting care cream
Hydrate and Restore are the tasks of “Care Cream”. The fast-absorbing and deep-acting cream strengthens the skin barrier with valuable ceramides and restores its balance. A combination of vitamin E, niacinamide and panthenol gives the skin a natural glow all day long. It is an everyday care product for all skin types that can be used day and night and ensures a well-groomed, fresh complexion. The cream is applied to the face and neck after cleansing.
Beam Drops with light-reflecting pigments
The “Beam Drops” contain vitamin E, vitamin B 3 (niacin) and hyaluronic acid to strengthen the skin barrier. Light-reflecting pigments give the complexion a natural glow. You can mix a few drops under the “Care Cream” or your usual day cream, but they are also perfect for giving the whole face a glow or for setting specific accents individually. The “Beam Drops” can also be applied directly to the face for a quick glow
PLY Produkte: “Clean Slate”, 200ml, 17.90 euros, “Care Cream”, 50 ml, 33.50 euros, “Beam Drops”, 50 ml, 30.90 euros
CultureAndCream Author from Munich
To travel during my profession as a beauty journalist was never enough for my. Also my six month on a world trip didn’t do it. It always attracts me to other cities, foreign countries, on roadtrips and places I don’t know yet. But I am not only interested in “culture” and “cream”, I am also fascinated by people who have stories to tell . Such unique experiences I want to share with you.