A new survey conducted by The Harris Poll on behalf of the Samueli Foundation found that 29 percent of Americans are taking more supplements compared with before the COVID-19 pandemic, bringing the nationwide percentage of supplement-takers to 76 percent.
While America has always been a pioneer when it comes to taking nutritional supplements, the European population has been hesitant. But according to the latest surveys recently published by the Federal Statistical Office (Destatis), the pandemic has also boosted consumption here: Instead of the 180,200 tons of supplements from 2020, almost 11 percent more were produced this year in Germany alone. According to the âStatista Global Consumer Surveyâ, only 30 percent of Germans do not take any dietary supplements today.
Preventive intake
In Corona times, the fear of illness has increased – to the advantage of the manufacturers of pills, powders, shots and other nutricosmetics. While many companies were in dire straits, they benefited from increased consumer interest. Werner Baumann, head of the Bayer Group, confirmed that the demand âfor certain nutritional supplements that support health is currently three to five times as high as usualâ.Similar in the USA: The results showed that nearly two-thirds of those who increased supplement use (65%) cited a desire to enhance their overall immunity (57%) or protection from COVID-19 (36%) as reasons for the spike. Other reasons for the increase included taking control of their own health (42%), improving sleep (41%), and improving their mental health (34%). The survey also found that vitamins/minerals are the most commonly consumed supplement category, consistent with the previous surveys.Â
Once a customer, always a customer. Supplement users are loyal. Most buy again and again. Often there is a not inconsiderable psychological effect behind it. Because if you take the products for a while, you quickly get a guilty conscience when you stop using them. You wonder what would have happened if you hadn’t taken it. Would you be less healthy then? So we continue to swallow. The effect you think you can feel with supplements, like firmer nails or stronger hair, is often not really there, but you just feel better with it. After all, the placebo effect, which definitely brings verifiable results, is a not unknown phenomenon.
Do I even need nutritional supplements?
You shouldn’t rely on advertising alone, what the pills can do for you. If you think you need a dietary supplement or want to try a certain product, you should at least talk to a specialist beforehand about whether it also fits your personal health profile.… weiterlesen
To travel during my profession as a beauty journalist was never enough for my. Also my six month on a world trip didn’t do it. It always attracts me to other cities, foreign countries, on roadtrips and places I don’t know yet. But I am not only interested in “culture” and “cream”, I am also fascinated by people who have stories to tell . Such unique experiences I want to share with you.
Wherever you look – nutricosmetics. You find them everywhere, in pharmacies, drugstores, departmentstores and luxury beauty shops. Even in groceries the shelves are full of them. The big beauty companies as well as the smallest doctor brands have extended their lines with beauty pills and powders and drinks. But this âbeauty from withinâ is not always without risk.
Karen Grant, Global Beauty Industry Analyst of the NPD Group, provides a comprehensive view of the market. She says: âA huge turnover of 133 Billion US Dollar is made worldwide with beauty supplements.â Even the Germans spended over two billion euros for food supplements in 2018 – upward tendency. Online has the lionâs share. For example, if you search on the luxury online platform net-a-porter for âfood supplementâ, you wonât get less than 94 products as an result. They all promise âbeauty from withinâ. Who has never ordererd his magnesium or vitamin C onlineâ? Or was tempted to click on âorder nowâ of an Instagram post, when there was advertised a “Glow Inner Beauty Powderâ or the âAgeless Beauty Vitaminâ.
Pill instead of cream
According to studies, it is precisely the millennials in Europe and Asia, who choose more often a proactive approach. They turn away from traditionell skin care products, especially from antiaging creams. They prefer pills, shots and teas for their overall wellness. Prominent beauty women do their part. So Heidi Klum advertises a tablet âthat makes my skin, hair and nails beautiful like never beforeâ. Gwyneth Paltrow sells on her âGoop Wellnessâ platform several sticks und gums for more energy, a clear mind and more glow for the skin. Her pill cocktail âThe Mother Loadâ is designed for women before, during and after pregnancy. However, this product has already come under fire from experts. According to WHO (World Health Organisation) pregnant women shouldnât take food supplements containing vitamin A. It could harm the unborn child.
Doubtful benefits
If you look at the ingredients on the packaging, there is nothing wrong with most of them on the first sight. Often they contain physiological substances like collagen and hyaluronic acid. These are responsible in the body for the elasticity of the skin and the connective tissue. Their natural production is reduced in the body from the age of 20. In addition, there are usually found minerals, trace elements like zinc, several vitamins and antioxidants in these beauty pills.There are already jelly bears with hyaluronic acid and collagen available.… weiterlesen
To travel during my profession as a beauty journalist was never enough for my. Also my six month on a world trip didn’t do it. It always attracts me to other cities, foreign countries, on roadtrips and places I don’t know yet. But I am not only interested in “culture” and “cream”, I am also fascinated by people who have stories to tell . Such unique experiences I want to share with you.
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