Author: Swetlana Posdnyschewa

C&C Autorin aus Düsseldorf Swetlana Posdnyschewa ist Stylistin, Image Maker und Visual Brander. Sie arbeitet hauptsächlich mit Dienstleistern, um deren Auftreten auf den Punkt zu bringen  und somit die richtigen Kunden und Partner zu gewinnen. Ihr Wahlspruch: Einen Menschen zur Marke zu machen - ist meine Leidenschaft!

Fashion Style As A Door Opener: The Strategic Power Of The Right Clothes

Your own fashion style is a powerful visual statement: dressing correctly can open doors to professional success. Stylist Swetlana Posdnyshewa explains how you can use this to your advantage. A person’s fashion style plays an important role when it comes to their career. Professional success is not only based on qualifications and skills, but also on knowing how to present yourself effectively. One’s fashion style therefore not only influences one’s outward appearance, but also makes a powerful visual statement about an individual’s personality and professionalism. In times when first impressions often pave the way for professional success, consciously choosing one’s wardrobe has become a strategic tool to open doors to new career opportunities. Stylist Swetlana Posdnyshewa provides valuable insights into how the right style can pave the way to a flourishing career. The power of visual identity in your career The importance of fashion in career development should not be underestimated. Clothing is far more than just an external feature; it acts as an expression of our personality and creates a visual identity. Its deliberate use allows us to present a positive, professional and confident presence, which is essential in the business world. A well-thought-out wardrobe can help to gain credibility and confidence, which are essential factors for professional success. Strengthen self-confidence through clothing Personal fashion style can serve as a tool to boost self-confidence. By choosing clothes that emphasize one’s assets while radiating professional competence, a positive self-perception is encouraged. Enhanced self-confidence is a key to a successful professional career as it affects one’s ability to present and market oneself. How clothing leaves a lasting impression It’s the art of making the right choice: properly selected clothing can leave a lasting impression that extends beyond the interview. A carefully put together wardrobe helps to show professionalism, care and respect for the working environment. People often remember those who maintain a neat and appropriate style, which can lead to long-term professional opportunities and networking opportunities. Fashion style as a means of communication In the business world, communication is key. Fashion style serves as a silent communication tool that conveys messages about professional position, corporate culture and personality. Consistent and appropriate dress not only shows respect for the work environment, but also promotes a positive image that can have a supportive effect on professional reputation. Authenticity and professional elegance It’s all about finding the right balance: While fashion style serves as a strategic tool for professional success, it is crucial to strike a balance between authenticity and professional elegance.… weiterlesen

May A Woman Be Only Smart Or Only Sexy Or Smart And Sexy At The Same Time?

A woman like this immediately stands out when she enters the meeting room: she has long, brown hair tied back in a tight plait. She is wearing a pinstripe suit that emphasizes her feminine shapes, a white blouse and a silver brooch. Her high black shoes make her look even taller. Whispering voices can already be heard from a corner of the room, suggesting that she must be the new lawyer. Her professional appearance and the documents under her arm confirm this impression. But when she introduces herself, it becomes clear that she is the new student trainee who still has a lot to learn… This example of a woman shows that clothing often has a major influence on first impressions. However, many women nowadays no longer dare to dress the way they want to. All too often you still hear the opinion that women can either be intelligent or sexy. Swetlana Posdnyschewa, Stylist, image maker and visual brander, explains in an exclusive guest article why now is exactly the right time to bring both characteristics to the outside world. “Clothes make the man” – is that true? A large German bank once started an experiment: While the experienced employees of a branch dressed in jeans and sweaters, trainees were allowed to present themselves in suits and shirts or blouses. After a week, the employees noticed that customers were more likely to turn to the trainees to clarify their financial questions. And although they had not yet completed their training and therefore did not have the knowledge, they were perceived as more competent simply because of their clothing. This is exactly what Swetlana Posdnyshewa experiences in her daily life. When she quickly goes to the supermarket around the corner to get some fish for a delicious dinner, she is perceived and treated completely differently depending on what she is wearing. If she’s in a jogging suit because she’s run off straight after her daily chores, she gets the fish wrapped up and may at best enjoy a “Have a nice day” greeting from the cashier. However, if she has just come from a customer appointment and is wearing appropriate clothing that harmonizes with her make-up, the staff behind the counter would even fillet the fish for her, cut it into bite-sized pieces and suggest a suitable recipe. The environment receives exactly the signals that we send out The perceptions that we present to the outside world and convey to others are precisely the reactions that we receive from our environment.… weiterlesen

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