Author: Torben Baumdick

Online trading sales can be increased by taking seasonal events into account. Easter is just around the corner – and therefore one of the most important phases of the year for online trading. There are several reasons for this: On the one hand, numerous people celebrate the holiday and give each other small gifts. On the other hand, Easter marks the beginning of spring. The first rays of sunshine, birdsong and warmer temperatures automatically make people want to make changes. The home is decorated for spring, the wardrobe is changed and the first chocolate eggs go into the shopping cart. With online trading retailers should therefore prepare thoroughly for this season. Because spring is when the wheat is separated from the chaff. Only providers who are well prepared for the season will be able to win over customers and start the new year on a positive note. Just in time for the start of the season, online retailers should therefore consider the following five tips from e-commerce expert Torben Baumdick to help them increase their sales in the second quarter. Take up springtime events in marketing There are a lot of events coming up in spring, such as Easter, but also the start of the gardening season and Mother’s Day. For many people, however, these occasions are not only a symbol of new beginnings and joy, but they also put consumers in a buying mood almost by themselves. In order for online trading to benefit from this, however, they need to entice customers with attractive deals during this seasonal phase. The best way for retailers in online trading to do this is to organize a corresponding discount campaign for each event. For example, around Easter, online retailers could offer items that match the start of spring or special garden products at reduced prices to attract new customers and motivate old ones to buy. However, it is important not to be too generous with the time periods and available quantities – if an item is only available for a limited time, the pressure to buy increases for the customer. Always decorate the online trading store appropriately when trading online The online store page should also be adapted to suit the respective event in order to draw customers’ attention to deals. The easiest way to do this is to replace the banner at the top of the page for each promotion with one that matches the respective event.… weiterlesen