Tag: online business

An online business is still in vogue and many are jumping on this bandwagon. Even in the beauty and lifestyle sector, there are many opportunities to become self-employed. But many give up quickly after the start and their dream of the dream business shatters. This is not because they have no talent or there is no demand, because the turnover in the beauty industry is still increasing. But why do so many people fail in their online business? No clear positioning Especially in online business, positioning is very important. It can also take an existing business to the next level. If you search for beauty on the Internet, for example, you will be shown a number of results. The potential new customer does not know the providers or people and is overwhelmed. He cannot assess where he will find the best solution for his individual problem and where he will be best served. There are similar offers and he will only judge by the price. One should therefore ask oneself what exactly one’s own offer stands for. Does one have a more mature target group and want to take care of wrinkle treatment? Or is the focus on relaxation to avoid burnout? Perhaps one offers vegan natural cosmetics and wants to address the vegans. In the field of beauty, there are still many service providers who offer everything. In the outward appearance, there are no differences in the products. In the eyes of the customer, however, it is untrustworthy that the service provider is an expert in all areas. The customer is looking for a solution to his individual problem and therefore does not feel addressed. Too large an offering also costs a lot of money, because you always have to be up to date on all products and invest time in them. This will not be possible in the long run. Therefore, a convincing positioning is essential for success. Service provider is not a brand People who are successful in online business have done the right thing by positioning themselves as a brand. In most cases, however, the focus is not on the provider, but on the product. However, trust is only built through personal proximity. In professional fields, people use the services of someone who has a good reputation and is therefore their own brand. It is the same in online business. People follow people and therefore buy from those who themselves had their problem and were able to solve it.… weiterlesen