Author: Jessica Verfuerth

CultureAndCream-Autorin aus Tostedt Jessica Verfürth ist Business-Mentorin für Frauen. Mit Bosslady Consulting berät sie Online-Coaches und Expertinnen, die ihr Geschäft auf Wachstumskurs bringen möchten. Online-Strategien, Verkaufspsychologie und die Automatisierung von Prozessen stehen bei ihrer Beratung im Mittelpunkt.

Free Marketing – Attract New Customers Without A Budget

“When a company has just been founded, it often lacks the business and technical background to move forward in marketing. However, to generate revenue, customers are needed. Without revenue, however, no marketing campaign can be financed,” says business mentor Jessica Verfürth. This vicious circle must be broken. Free marketing sounds fantastic, but is it realistic? Jessica Verfürth recommends that start-ups do without expensive marketing measures. Good marketing does not require a budget, Verfürth knows from her own experience. She built up a company with ten employees from scratch and made it from the bottom to the top. She uses four methods to explain how female founders can build up high-reach marketing without a budget. The group strategy Social media enable their users to constantly get in touch with new people and thus potential interested parties and future customers. Bringing like-minded people together in groups is therefore one of the success models of social media platforms. Therefore, these networks are perfect for marketing, for example, to become better known in one’s niche and to present oneself as an expert. However, to master this successfully, it is necessary to build up a certain understanding of the target group beforehand and to master the marketing basics. On the other hand, you will hardly see any success with this. Once the basics are covered, founders can then give their community an insight into their work with posts and livestreams. Another idea is small, low-cost introductory offers that generate interest among potential customers. In this way, interested parties get an impression of the collaboration and relationships develop from which trust grows. The organic lead generation This type of customer acquisition requires female entrepreneurs to make direct contact with people. The idea is to clarify in a conversation whether the person in question belongs to the target group and whether there is an interest in working together. “So that such a conversation does not appear clumsy and pushy, the use of a question scheme based on psychology is suitable,” explains Jessica Verfürth. This makes it possible to talk to the prospect about their problems and the possibilities for a solution. Lead magnet creation Another marketing measure is the creation of a lead magnet. This refers to content in various formats: including, among others, webinars, e-books, checklists or similar. These have the task of arousing the interest of potential customers and attracting a new lead. Here, too, it is essential to develop a comprehensive understanding of the target group.… weiterlesen

Women & career: Far Too Few Make It To The Top

It has long since become undeniable that the decision-making bodies of large companies in particular are predominantly staffed by men. So there is little evidence of equality for women here. And this is unlikely to change in the foreseeable future. Career missed! Why do so many women fail to advance in their careers, even though they have all the skills needed in the boardroom? So why is it that they often just don’t want to make the leap into management positions? In this article, business mentor Jessica Verfuerth names possible reasons or prejudices why a lady boss has a harder time in professional life. Why women rarely make it into the boardroom Why women rarely make it into the boardroom Admittedly, equality for women is already a reality in some areas. In many jobs, female employees are on a par with their male colleagues. It is only in management positions that this progress is hardly noticeable. This may also be due to the fact that the quest for power is mostly different for women. Many of them do not want to fight hard for their influence. But why is it that women excel in various professions, but too rarely make it to the boardroom? Prejudice 1: Emotionality – It can be an advantage Über die Geschlechterrollen in den Vorstandsetagen herrschen zahlreiche Vorurteile. Frauen sehen sich dabei oft There are many prejudices about gender roles in the boardroom. Women often face the prejudice that they are too emotional. They are not open-minded enough to objective and sensible reasons. But this is a myth that can be put aside long ago. Because women have an emotional world that is very complex. In contrast to their male colleagues, they are usually better able to realistically assess upcoming tasks, manage processes in detail and – if necessary – delegate important tasks. Prejudice 2: Shyness – It is often misinterpreted Women in management positions are always seen as a bit aloof and reserved. Is it actually possible to motivate employees in this way or to get the company ready for major challenges? The question may be justified. However, it would be wrong to try to judge what is going on inside women on the basis of their reserved behavior. Emotions are often hidden behind a certain aloofness. If necessary, however, they can come out at any time. Nevertheless, they retain their full willingness to perform. Prejudice 3: Humility – Just respond with more serenity In conclusion, women often have to defend themselves against the prejudice that it is too difficult for them to think on a large scale or to develop their own visions.… weiterlesen

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