Tag: free marketing

“When a company has just been founded, it often lacks the business and technical background to move forward in marketing. However, to generate revenue, customers are needed. Without revenue, however, no marketing campaign can be financed,” says business mentor Jessica Verfürth. This vicious circle must be broken. Free marketing sounds fantastic, but is it realistic? Jessica Verfürth recommends that start-ups do without expensive marketing measures. Good marketing does not require a budget, Verfürth knows from her own experience. She built up a company with ten employees from scratch and made it from the bottom to the top. She uses four methods to explain how female founders can build up high-reach marketing without a budget. The group strategy Social media enable their users to constantly get in touch with new people and thus potential interested parties and future customers. Bringing like-minded people together in groups is therefore one of the success models of social media platforms. Therefore, these networks are perfect for marketing, for example, to become better known in one’s niche and to present oneself as an expert. However, to master this successfully, it is necessary to build up a certain understanding of the target group beforehand and to master the marketing basics. On the other hand, you will hardly see any success with this. Once the basics are covered, founders can then give their community an insight into their work with posts and livestreams. Another idea is small, low-cost introductory offers that generate interest among potential customers. In this way, interested parties get an impression of the collaboration and relationships develop from which trust grows. The organic lead generation This type of customer acquisition requires female entrepreneurs to make direct contact with people. The idea is to clarify in a conversation whether the person in question belongs to the target group and whether there is an interest in working together. “So that such a conversation does not appear clumsy and pushy, the use of a question scheme based on psychology is suitable,” explains Jessica Verfürth. This makes it possible to talk to the prospect about their problems and the possibilities for a solution. Lead magnet creation Another marketing measure is the creation of a lead magnet. This refers to content in various formats: including, among others, webinars, e-books, checklists or similar. These have the task of arousing the interest of potential customers and attracting a new lead. Here, too, it is essential to develop a comprehensive understanding of the target group.… weiterlesen