Buy Perfume by Mouse Click – Does it Really Work?
Online sales figures have now also risen in the perfume sector. But does that really work if you want to buy a fragrance that you’ve never smelled before? Fragrance search engines or fragrance finders are supposed to help you avoid making the wrong purchase.
The global market volume for perfume is estimated at around 46.5 billion U.S. dollars in 2021. The proportion of fragrances sold online is just as high as in bricks-and-mortar retail. It averages around 40 percent. But who is the target group for online fragrance order? “It makes sense, for example, for people who reorder their perfume,” says Martin Ruppmann, Managing Director of the Association of Distributors of Cosmetic Products (VKE). One would assume that mainly people in rural regions would use the option of online platforms so as not to have to travel to the city specifically. This is contradicted by the experience of Berlin-based start-up Flaconi, which says it was able to triple its sales last year: “Rural dwellers may have further distances to travel, but big city dwellers have less time.”
Avoid Internet mis-purchases
Shopping online is convenient and saves time. To avoid disappointment when choosing a new perfume, it is important to choose a reputable online store. Especially in digital perfume shopping, it is easy to fall for fakes. Especially via platforms such as Amazon and Ebay, third-party dealers, usually based abroad, offer alleged brand fragrances at a lower price. At first glance, a well-made fake is often not even recognizable as such. Not at all in photos, because the packaging and logo are sometimes perfectly copied. And as far as the online platform is concerned, it offers no guarantee whatsoever that the product delivered to your home is actually an original one. What you then hold in your hand and spray onto your skin is often not only visually different from the original. It smells different and sometimes also contains inferior ingredients that can cause skin irritations and allergies.
Not only industry giants like Douglas or Sephora sell their perfumes online. In times of pandemic, even many small perfumeries have established an online store. If you want to support companies that you are not familiar with, you should check the imprint in each case before ordering. It is crucial that the company’s registered office shows a real, stationary address. This is not only mandatory for every online store in Germany, but also makes it less costly to return the perfume if you are not satisfied.… weiterlesen
CultureAndCream Author from Munich
To travel during my profession as a beauty journalist was never enough for my. Also my six month on a world trip didn’t do it. It always attracts me to other cities, foreign countries, on roadtrips and places I don’t know yet. But I am not only interested in “culture” and “cream”, I am also fascinated by people who have stories to tell . Such unique experiences I want to share with you.
